Niche Marketing for Catering
Catering Equipment -You can't view the catering business as one in which you'll tackle any party any time. While you may very well offer the option to handle any kind of event, there are niches in catering where you can specialize. Some clients don't want a "do it all" caterer, they may want someone that specializes in special event catering like charity balls, weddings or corporate parties. To market your services as a specialized caterer, you need some special niche marketing tactics. One of the best ways to boost your marketing efforts is to then go after the big companies.
Put together a list of like 100 companies that you absolutely love to cater for. To make your list building easier, find the larger companies who have more than 500 employees. With this scale you have a higher chance of not only being picked up by the company but in having an employee hire you for some other type of event down the road.
Cupcake Stand -Create a letter for those companies that states exactly what you want to offer and the benefits of doing business with you as an event caterer. Use a catchy title that hooks them in. Once you send your letter out, give it some time to sink in and then follow up with your letter using a phone call or some personal outreach. This can have a dramatic impact on your conversion rates. Remember that even if you get 1 response, that's a return on your efforts and business is business.
Consider also that every season and every year brings the potential for more clients because things occur not only every year but every quarter. Graduations, sports games, weddings, corporate parties and annual picnics, etc. Here are some other things you can do to boost your niche marketing and help you improve your visibility.
Thank You Letters - You might be looking for new customers, but remember that you've already got some existing customers that love to do business with you. Send them a thank you letter with a special offer or some other incentive that not only shows your appreciation but also entices them to come back for another event or round of orders.
Loyalty Programs - People and business owners love a freebie when they can get one, especially if they don't have to do a lot to get that "freebie". Give your regular clients a rebate or gift card such as savings off future engagements and such. This can help improve your relationship and encourages them to spread the word about you and your business practices.
Cupcake Stands -Referral Programs - You can also reward your clients for talking about you and spreading the word by setting up a referral program. This way, if you get a referral you can send them a gift card, a reward item, a kickback, etc. Whatever you feel will bring you the best results.
Reaction Campaigns - Remember to keep track of your existing customers. You should know when they stop calling you for regular events. Setup a reaction campaign so that if you lose a client or you don't hear from someone for a while you can offer them an incentive to return.
Cupcake Stands -Remember that you don't have to try to do everything when you're marketing your business but you should try to do something. Try one or more campaigns and keep track of your results to determine if it's worth moving forward or if you need to try something else to improve your business.
Catering Equipment -Looking for the most affordable catering equipment? Stop it. If you want to have the best chafers, cupcake stands and displays then you need to invest in your business. Even the cupcake stand at the end of your dessert line contributes to your image, so come to CateringEquipment.com to make sure you put your best foot forward.
